SCOR on Sweet has introduced Sixer Smash, a blockchain-integrated cricket gaming experience that combines professional athlete licensing with cryptocurrency reward mechanisms. The arcade-style mobile application allows users to control digital representations of renowned Twenty20 cricket players while earning blockchain-based tokens through gameplay achievements.
Game Mechanics and Reward Structure
The application employs straightforward swipe-based controls where players manipulate virtual cricket avatars to achieve boundary scoring objectives. Successful gameplay generates in-game currency called Gems, which convert into SCOR tokens that can be exchanged for physical sports memorabilia and signed collectibles from featured athletes.
This token-to-reward conversion system represents the platform’s attempt to bridge digital gaming achievements with tangible value propositions, addressing common criticisms of early Web3 gaming models that struggled to provide meaningful utility for earned tokens.
Professional Athlete Partnership and Licensing
Through collaboration with Winners Alliance, the game has secured licensing rights for prominent international cricket personalities. The initial roster includes West Indies legend Chris Gayle, England’s Jofra Archer and Ben Stokes, West Indies power-hitter Andre Russell, and Afghanistan spinner Rashid Khan.
Additional professional players, including Pat Cummins, Kieron Pollard, Heinrich Klaasen, Ellyse Perry, and Sunil Narine, become accessible through progressive gameplay advancement. This tiered unlock system attempts to maintain player engagement through content gating mechanisms.
Tom Mizzone, Sweet’s CEO, positioned the athlete roster as a key differentiator, though the actual engagement of these professional players in game development or ongoing participation remains unclear from available information.
Web3 Gaming Market Context and Industry Evolution
The launch occurs during a transitional period for blockchain gaming, which has moved beyond the simplified play-to-earn models that dominated during 2021’s cryptocurrency market surge. Early games like Axie Infinity demonstrated both the potential and limitations of token-centric gaming experiences, leading to industry emphasis on improved gameplay quality and sustainable economic models.
Current market research suggests the global Web3 gaming sector reached $26.38 billion in valuation during 2023, with projections indicating growth to $37.55 billion by 2025. These figures represent a compound annual growth rate of 19.24% extending through 2034, with some forecasts suggesting potential revenues of $124.74 billion by 2032.
Investment Patterns and Market Dynamics
Despite optimistic revenue projections, investment activity shows volatility typical of emerging technology sectors. Funding decreased 71% between Q4 2024 and Q1 2025, indicating investor caution amid market uncertainty and regulatory considerations affecting blockchain gaming ventures.
However, user engagement metrics present a more positive outlook, with daily unique active wallets exceeding 7 million in January 2025, representing a 386% year-over-year increase. This disparity between investment flows and user adoption suggests growing consumer interest despite investor hesitancy.
Investment focus has shifted from funding individual game titles toward developing infrastructure and scalable platform solutions. Recent funding rounds, including The Game Company’s $10 million raise and MARBLEX’s $20 million series, reflect this strategic pivot toward foundational technology development.
Critical Assessment of Market Claims
While the provided market projections appear impressive, several factors warrant consideration. The Web3 gaming sector remains highly speculative, with success heavily dependent on cryptocurrency market conditions and regulatory developments that could significantly impact growth trajectories.
The projected compound annual growth rates, while mathematically possible, rely on assumptions about mainstream adoption that may prove overly optimistic given current barriers to entry, including technical complexity, volatile token economics, and limited gaming quality compared to traditional alternatives.
Additionally, the sustainability of token-based reward systems requires careful economic design to prevent inflation and maintain long-term value propositions for both players and developers.
Sixer Smash represents one attempt to address these challenges through simplified gameplay mechanics and tangible reward options, though its long-term success will depend on execution quality and market acceptance of its hybrid gaming-cryptocurrency model.
